FRUIT PHOTOSHOOT - NGAN TRAN

FRUITS

Photography, Processed through Adobe Photoshop, 2022

Courtesy of Manh Phi as the photographer and Hung Le as the editor

My first photoshoot project collab I did with CYG agency's production team. I am in charge of producing the concept sketches for this project

Process

_{Concept 1: OJ}

I was given the briefs that the production team wanted to experiment taking photos with hanging objects setups. At first I made 2 sketches using oranges and fake ice cubes for them to freely experiment with.

_{Concept 2: Apples}

After sketching out the first concept, the team wanted to see a different fruit option. Since the first fruit is a soft one, I decided to use apples as the main motif for this second concept. I also incorporate a hand in one of the sketches.

_{Concept 3: Fruit Punch}

With the last concept, I wanted to convey a summer vibe set up where we have watermelon, lime and kiwis. Even though it was the team's first time working with a concept product photoshoot, I wanted to provide them with a more advance layout and composition with flows and shape changes.