GIC TVC Videos

VIDEO EDITING

Adobe Audition, Adobe After Effects and Adobe Premier, 2022


Description

I was partnered with CYG agency to create the storyboards and editing/animating the new TVC for Global Insurance Corporation (GIC). They are a Vietnamese based insurance company that provide auto liability insurance.

You can find out more about their services at: https://gic.vn/en/about-us/


Process

Storyboard for GIC 3
Storyboard for GIC 1

I was in charge of the storyboard for two out of three videos, of which were handed to the production team, where they shoot the key footages over green screen.

Since this is an expansion/rework on the client's old TVCs, the client specifically asked for the additional segment to have an insurance hero character who would explain the terms and conditions of the package. The hero would appear in a different heroic entrance for each TVC, and while he explains the terms of the insurance, represented icons would fly in and hover in the background before flying out in the next scene.

After the production team was done with the shooting and handed back the arranged version, my job was to edit and animate all the visual effects using assets produced in-house for all three videos. I was also in charge of audio mixing and audio effects for all 3 videos.

Copyright Global Insurance Corporation Vietnam (GIC)